Ideas and innovations are of great significance for Europe as a commercial location. New product and service impulses are a prerequisite for the success of European companies on the world market. The “Creative Trainer” project, a creativity and innovation management course, has been designed on the basis of these requirements.
The “Creative Trainer” project makes sound training in the fields of creativity and innovation management possible for companies in partner countries.
The training course consist on the following modules:
Module 1: creativity techniques
Overview creativity techniques, roles, etc.
Module 2: idea machine
Lateral thinking technique
Module 3: idea evaluation
Overview different evaluation techniques
Module 4: innovation management
Management of innovation projects
Module 5: innovation marketing
Methods on innovation marketing
This makes well-trained individuals with qualifications in the fields of creativity and innovation management available to commerce. With new ideas and innovations they in turn raise the competitiveness of European companies.