Here’s a dilemma. You think your staff are wonderful. They have great knowledge, always teach new starters thoroughly, are highly commended by customers and have even been published in national, or even international, specialist journals thanks to their depth of knowledge.
How can you reward them without giving them a pay rise you can’t financially afford, but still manage to show them your appreciation? Just a thought – put them forward to speak at a study day or conference. Better still, arrange to organise one yourself and ask your incredible staff to present their brilliant ideas to the assembled delegates.
Study days are amazingly good for the profile of your company and your successful, knowledgeable staff. You have the chance to invite all your competitors to an event designed to showcase the combined knowledge of your staff. Delegates will normally expect to pay to attend, which offers a great fund raising opportunity for your nominated charity. Sure, you have to finance the immediate cost of the event, such as hiring a room or venue, catering (usually the largest outlay) and speakers’ costs, but the effect on your public profile is often worth the financial hit. Your suppliers may well be willing to put up some sponsorship and/or provide free merchandising for the chance to get their name in front of potential customers. Put a recruitment flyer in with the sponsors’ goodie bag for the delegates and not only will they have a free pen, lanyard and pad, but you may well find that dissatisfied staff from your competitors choose to apply to your vacancies next time they are advertised.
To make the conference go with an extra swing, you will need the services of a corporate events organiser. By working together on the day, your staff and the conference organiser can overcome most of the common issues which plague study days – technical glitches, boredom and catering mishaps being the most common – as well as face the unexpected questions which such events always throw at you. In addition, the experience offered by a corporate events organiser will pinpoint holes in your original plan and find solutions before your delegates point out a potential issue. Corporate events organisers have been there and done that, so the chances are that they have seen most mishaps and solved them too. They know who to ask and how to resolve everything from computer network connection failures to finding out where a delegate with specific food allergies can safely get lunch if it hasn’t been provided.
Hiring a corporate events organiser may well put a dent in your potential profit. But on the day, a polished, professional, problem-solving approach will pay off, leaving your delegates and staff with a far happier memory of their day. In turn, that is likely to polish the perception of your company, leading to heightened recruitment chances and a positive public profile. That looks like a sensible outlay to me.